We bring our expertise, heritage and media impact to our partners to create strategic PR campaigns centred around etiquette and modern manners.
Following a detailed consultation with the partner brand and/or PR agency, Debrett’s provides copywriting, design and print production services. Content can be hosted digitally and/or also be printed in high quality paperback or leather-bound books, with additional support available from a Debrett’s expert for events, press days and media interviews.
We were approached by Messenger from Facebook to write a guide to online messaging etiquette based on global research findings. The 1,000-word guide was hosted on Messenger’s newsroom website and printed and distributed to press.
The guide received coverage in most major UK news outlets online and in print. Spokesperson Katherine Lewis hosted a press breakfast for journalists in New York, and Debrett’s associate director Lucy Hume took part in 12 interviews for BBC radio.